BA (Hons) Political Communications & Media Management

Level 1
Students are required to study 10 units as follows (all units are 15 credits unless stated otherwise):
  1. Students must choose the following units:
    XR100 Representation & Communication in non-time-based media
    XR101 Introduction to Visual Communication & Research
    XR102 Web Publishing Project
    ZA100 IT Skills (5 credits) 
    ZA101 Number and Application (5 credits) 
    ZA102 Information Handling Skills (10 credits) 
    ZA103 Electronic Communication and the Individual (10 credits) 
    ZB100 Understanding Organisations and Management
    ZC100 Personal Communication

  2. Students must choose 1 Free Unit*

Level 2
Students are required to study 8 units as follows (all units are 15 credits): 

  1. Students must choose the following units:
    XR200 Political Communication
    XR201 Newspapers, TV & Radio
    XR202 Time-based Media
    XR203 Technical & Creative Writing and Performance 
    ZA200 Information Systems and Contexts
    ZB200 Managing People & Financial Resources in Organisations
    ZC200 Understanding the Group

  2. Students must choose 1 Free Unit*

Level 3
Students are required to study 8 units as follows (all units are 15 credits unless stated otherwise): 

  1. Students must choose 2 core units from the following: 
    ZA300 Knowledge Information and Society
    ZB300 Strategy Marketing and Management
    ZC300 Professional Development

  2. Students must choose the following 5 units: 
    XR300 Media Manipulation
    XR301 Principles of PR & Marketing
    XR302 Campaigning, Lobbying, Fund-Raising & Conferencing
    XR302 Project  (Double Unit) (30 credits)

  3. Students must choose 1 Free Unit*


 *The programme contains a free unit so that students may follow an enrichment unit from a published list to suit themselves or their employer.